Sound Advice – A Low-Budget Guide to Sound & Music in Immersives

When it comes to low-budget haunting, we’ve come a long way since the much-beloved Halloween sound effects records of the ’60s and ’70s. Today, sound is essential in crafting a frightening mood or elevating an already tense atmosphere. Sound becomes a character within a show and, if done correctly, is one of the most effective […]

Blackout’s Josh Randall Teaches Us About Physical Touch In Immersive Theater

At Midsummer Scream, Josh Randall, co-creator of Blackout, sat down to teach his first ever class on the use of touch in extreme haunts. Below are key points from that class, lessons from Blackout’s past, and a description of the basic tenets of safety they use. While this is not applicable to all experiences and […]

What’s in a Name – How Immersive Theater & Horror Companies Were Named

Names are powerful.  They are our doorway to a company. They are a handshake, a first impression. They connect us to their brand, informing us of what we should expect. They have the power to build a long-lasting relationship or turn away a potential customer. But often times more important than the name itself is [...]

The Cost of Immersive Theater – A Conversation with Justin Fix

Below is an interview with Justin Fix of Just Fix It Productions, detailing the cost, risks, lessons, and recommendations that all go into running an immersive company and producing an experience. Use it as a primer or do your own thing—this is only meant as a helpful document for those who want to learn from […]

The Growth of Immersive Theater in Los Angeles – Genesis, Data, & Trends

While immersive theater has its roots dating back decades, modern immersive theater took root in Los Angeles in the early 2010’s and has exponentially grown since.  Listed by LATimes, the arts buzzword of 2016 was “immersive”. Companies began to form, begetting new companies as prior work inspired new artists. For those of us who’ve been […]

Extreme Haunt Roundtable – Aggression, Actors, and Aftercare – Heretic, Victim Experience, Miasma, Faceless Ventures

In immersive horror, fear is key. But placing your guests in a state of simulated chaos without ever placing them in actual danger requires a safety-oriented team. In doing so, they must ensure that the environments, scenes, and content are safe and that both actors and creators have prepared for as many circumstances as possible. […]

Thirteen Important Lessons for Immersive Experience Creators

For Immersive Creators & Those That Want to Be One So, you’re an immersive experience creator; you’ve already been one, or you want to be one. You have a good idea – maybe even a great idea. Now what? Designing an “immersive” experience can seem lofty and perilous, only possible for those with the money, […]

The Appeal of Extreme Haunts, What They Are, and How to Start

What is an ‘Extreme Haunt?’ Extreme haunts give you the opportunity to live out your own horror movie. You will be placed in the role of the victim—and you will be handled as such. These haunts are not your stereotypical haunted houses with jump scares and latex masks; instead extreme haunts focus more on the psychology [...]