Immersive Horror: An experience where a participant takes an active role in a narrative that is designed to evoke darker emotions such as fear, panic, or despair in the audience.
Immersive horror started as an antithesis to the traditional haunted house. As participant looked for more evocative, personalized, and powerful frights, immersive horror creators expanded and innovated their experiences, adding in touch, interactivity, and exploratory elements (while not being extreme). Whether they aim to scare, terrorize, or psychologically impact, immersive horror experiences look to create a potent emotional response for an audience member.
Browse the company guide below to find immersive horror experiences that might interest you. Scroll to the bottom to find our intensity guide.
Immersive horror experiences differentiate themselves from traditional haunted houses by giving you an active role in the narrative. While they provide a different fear from that of the roaring chainsaws of a haunt, this genre is also known for creating a broad-spectrum emotional response. This aspect, plus the addition of novel innovations that haunts cannot do, start immersive horror at an intensity of level 4. These only grow as the dread and anticipation grows, climaxing at level 6 – where full contact ensures a strong emotional response of fear from all that attend. These experiences can be group shows, but often, you enter them alone.
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