What’s in a Name – How Immersive Theater & Horror Companies Were Named

Names are powerful.  They are our doorway to a company. They are a handshake, a first impression. They connect us to their brand, informing us of what we should expect. They have the power to build a long-lasting relationship or turn away a potential customer. But often times more important than the name itself is [...]

Happy Horror-days from Seasons Screamings: Dark Holiday Pop-up!

On December 1, 2018, the team behind the summer Halloween convention Midsummer Scream hosted their first holiday pop-up event at Sweet! Hollywood. Seasons Screamings featured a carefully selected list of artists from Midsummer Scream, an appearance by Cassandra Peterson (the iconic Elvira), photo ops with Krampus and Danielle Bradford as Santa Elvira, and even a […]

Midsummer Scream 2018: Stash House Sends Us Undercover to “Give Up the Ghost”

It’s a hot, sticky day down at Midsummer Scream 2018 in Long Beach, and Ray Jones needs our help. We’d met briefly before, when I helped him with some…well…contraband disposal over in Koreatown, but now he’s in a bind.  Through a mutual contact, he tells us he’s trying to make a deal with someone known […]

Midsummer Scream 2018: They Played Production’s “Captivated: Mike” Delves Into a Deep Mystery

A particular highlight of this year’s Midsummer Scream was They Played Production’s Captivated: Mike, an interlude of sorts to bridge the gap between the first and second chapters of their three-part Captivated series.  This convention-sprawling piece picks up after the events of Captivated: Justine.  We stopped by comic artist Drew Rausch’s One Stop Spooky Shop booth […]

Midsummer Scream 2018 – Hollywood Goes Immersive Panel

Below is the full recording of the "Hollywood Goes Immersive" panel at Midsummer Scream 2018. Huge thanks to Kevin Hsu for filming this excellent video and Jon Kobryn for his editing skills!  With more and more Hollywood studios creating expansive and detailed immersive activations as a means of marketing and promotion, some of the best creators sit [...]

Midsummer Scream 2018: Shine On Collective Delves into Memory with “Echoes in the Dark”

In a dark corner of a loud, smoky room at this year’s Midsummer Scream Convention, Shine On Collective has hidden a secret.  In a small space, half the size of a bedroom, words and images scrawled across the walls—amongst the nonsensical letters and numbers, the word “alone” stands out.  A man’s troubled memories are shouted [...]

Midsummer Scream 2018 – Immersive Horror: New Trends Outside the Box Panel

Below is the full recording of the "Immersive Horror: New Trends Outside the Box" panel at Midsummer Scream 2018. Huge thanks to Kevin Hsu for filming this excellent video and Jon Kobryn for his editing skills!  As a form of entertainment still in its beginning stages, the trends in immersive horror are constantly evolving. In this panel [...]

Midsummer Scream 2018: Bamfer Productions’ “The Meet-Up” Features Real (Funny) Monsters

Within the crowded halls lined with ensanguined props and demonic masks, a more friendly, more nostalgic, and more sarcastic monster invited guests to a corner of the convention. With a hand full of paper, he invited guests to sit down, to listen, and to reminisce. You may remember him; he lived under your bed. His […]

Midsummer Scream Offers an Opportunity to Escape

Along with traditional haunts and immersive entertainment (Prologue, Shine On, Captivated, and others), Midsummer Scream provides an outlet for escape room companies to advertise with 10-minute mini-games. Below are short reviews of the two escape rooms at this year’s Midsummer Scream. Thank you to Cristen Brinkerhoff for her contribution to this article.   The Asylum – […]

Prologue Combines the Best of Three Worlds: Alone, Screenshot Productions & Whisperlodge – Video + Review

Below is a video teaser and review for Prologue, a workshop for a larger piece, that debuted at Midsummer Scream 2018. Huge thanks to Kevin Hsu for filming the video, Jon Kobryn for his editing, and the team behind Prologue for the opportunity to experience and record.    There’s a small table with white and [...]
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