What’s in a Name – How Immersive Theater & Horror Companies Were Named

Names are powerful.  They are our doorway to a company. They are a handshake, a first impression. They connect us to their brand, informing us of what we should expect. They have the power to build a long-lasting relationship or turn away a potential customer. But often times more important than the name itself is [...]

Interview – House of Laughing Windows Wants to Build Your Dream House

Have you ever wanted a house built to perfectly match your personality? A new Instagram account has surfaced promising just that. Providing only a questionnaire exploring 92 facets of morality, choice, religion, and perception, House of Laughing Windows is inviting guests to partake in a Dream House Project. Upon completion of the survey, they will start […]

Chained Perfectly Blends Virtual Reality & Immersive Theater in this Classic Tale

Some stories resonate so strongly with our culture that their narrative becomes inextricably intertwined with it. The story of a miser that learns the true meaning of Christmas after three ghostly visitors review his past and foretell his future has been adapted in twenty-eight different film versions dating back to 1901, as well as numerous […]

Disco Dining Club’s The Flowering of the Strange Orchid is an Opulent & Astonishing Treat

Brilliant blue light floods the outside of a house I know so well. This time, there is no butler to welcome me, but rather, two silent, elegantly dressed women. It’s not their outfits or painted faces that catch my eye though—it’s the venus flytraps carefully perched upon their heads. One is closed, as if it […]

Ghost Train Excels in Family-Friendly Frights for the Halloween Season

Seated on a miniature locomotive, the crackle of electricity draws my attention. A large Tesla coil shoots bolts of lightning from its center, and a monster comes to life. It’s alive! Frankenstein’s monster lurches forward but remains restrained on a metal table. The small ghost train continues forward, past the monster, and toward a greenhouse. […]

Illusions of Horror – Madame Tussauds Dares Guests to take a Killer Selfie

Delight in the delusion; indulge in the deception; Madame Tussauds Hollywood dares guests to die for the perfect selfie.   The "selfie museum" concept has been popularized in the last year with pop-ups like Candytopia, the Museum of Ice Cream, the Museum of Selfies, and, more recently, The Pizza Experience which offer guests the opportunity [...]
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