Ephemeral, High-Budget, & Highly Themed

Theme Parks & Installations


Installations / Activation / Pop-Up: An immersive experience created by transforming a story told in a different medium, usually for a very short duration of days, weeks, or months.

These are currently mostly built as a way of marketing a movie, television show, or book by allowing audiences to ‘experience’ the story in a novel, interactive way. They can be largely designed for audience members to take photos for social media or can be a more complete experience (see our San Diego Comic-Con coverage for specific examples). The trend is toward more active engagement as marketers realize the potency of immersive experiences.

Further, this category also covers theme parks and haunted locations (like The Queen Mary) that are transformed during the Halloween season with numerous haunted houses that are often referred to as “mazes.” These experiences are classic, linear, walkthroughs that are highly themed, well-produced, and feature some great scares.

 

 

Browse the company guide below to find large-scale attractions that might interest you. Scroll to the bottom to find our intensity guide.

Most installations, activations, and pop-ups are ephemeral, existing for a short period of time and thus, do not show up our intensity guide. However, the larger attractions at theme parks and The Queen Mary that consistently appear every Halloween do – occupying an intensity of level 3 – referenced by their loud noises, jump scares, and sometimes, roaring chainsaws. These events, much like haunted houses, aim to scare you – but do not offer any personalization. If you’d like more innovation beyond jump scares, try immersive horror.

Haunting Company Directory - Immersive Theater Extreme Haunts Haunted Houses Entertainment Horror
Ghost Train - Griffith Park - LALSRM - Los Angeles Live Screamers Railroad Mausoleum - Live Streamers Railroad Museum - Fundraiser - Kid Friendly Haunt
KNOTT'S SCARY FARM, THEME PARK, Knott's Berry Farm, HAUNTED HOUSES HAUNT Buena Park, Los Angeles, CA
LA Haunted Hayride, Los Angeles, CA, Large Scale Attraction, Haunted House
Meow Wolf, Immersive, Installation, Santa Fe, New Mexico, Denver, Colorado, Las Vegas, Nevada, Art Collective
Queen Mary, Dark Harbor, Haunted House, Theme Park, Large Scale Attraction, Long Beach, Los Angeles, CA
Six Flags, Magic Mountain, Fright Fest, Halloween, Theme Park, Large Scale Attraction, Los Angeles, Santa Clarita, CA
Two Bit Circus | Logo micro amusement park
Halloween Horror Nights

*Please click on each image for more information!


Haunting Intensity Rating Scale - Immersive Theater Extreme Haunts Haunted Houses Entertainment Horror

If you are the creator of an experience and would like for us to add your company to our immersive guide or our intensity rating scale, please email us and we can discuss.

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If you like the above article and want to find more like it, make sure to join our community. If Facebook is your favorite, follow us there and become a part of our groups for Immersive Horror fans and/or Immersive creators. We’re active on Instagram, posting evocative imagery and informative stories to promote our reviews and recollections; follow us there. You can even find us on twitter; click here to follow. For those who want to explore deeper, we have a vibrant Slack community with new event alerts and immediate ticket sale announcements; click here to join. And subscribe to our event calendar to get emails for all or specific events (look for the link right under the calendar)! Finally, we have a newsletter that comes out once a week; click here to sign up.

 

So however you like your news being delivered, we have something haunting for you.

 

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Immersive Theater Intensity Scale Haunting Glowing A - Immersive Theater - Extreme Haunts - Horror Experiences
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