Experiences are the evolution of a service, elevating a simple product into a memory and forging a connection between audience and brand. Thus, its no surprise that an increasing number of companies are looking to immersive entertainment to promote a property or to make a night out that much more special. House of Spirits is […]
A raging fire provides some warmth against the cold air of the wooden cabin. An elk’s head mounted to the wall silently watches me with it’s large, black eyes. An old tape player recites a foreign passage in an unknown language. I don’t think it’s Latin – but I don’t have time to listen any […]
A line of thirty people extends out from an oversized game of Connect Four. The blue and red game pieces would be perfect for a battle between Charmander and Squirtle, red vs blue, fire vs water. But this opportunity was missed – and instead, it’s just a comically large game between friends. I move to […]
There once was a ghost. She was a very lonely ghost and terribly depressed. The cemetery she hung out in was old and most of the other dead had moved on. She spent the majority of her time floating around decaying tombstones and memorizing the names carved in their moss-covered marble. Black Phoenix Alchemy Lab […]
Don’t you want a balloon..? IT Experience Chapter Two Does. In 2017, Warner Bros. erected a pop-up activation on Hollywood and Vine to promote the upcoming IT movie. The spooky Neibolt House was an enormous success, so much so that the wait in their stand-by line averaged over 2 hours. Needless to say, I […]
The bar is dimly lit and glowing red as I order a “Chainsaw Massacre” from the bartender, whose face is painted in the same manner as Pazuzu from The Exorcist. I take in the décor as I wait for my specialty cocktail: a demon’s head mounted on the wall, a life-sized girl in pajamas with […]
With numerous experiential activations taking place under one umbrella, San Diego Comic-Con saw the emergence of branded installation areas, which featured numerous smaller activations inside. Think of them as the lands in Disneyland, if each land was appropriately devoted to a given network and each ride was an immersive experience. In this article, Haunting will […]
