House of Spirits is a Cocktail Experience in a Macabre Mansion – Interview

Experiences are the evolution of a service, elevating a simple product into a memory and forging a connection between audience and brand. Thus, its no surprise that an increasing number of companies are looking to immersive entertainment to promote a property or to make a night out that much more special. House of Spirits is […]

SDCC Overview: Activations, Network Hubs & Audience Experiences – SDCC Video

With numerous experiential activations taking place under one umbrella, San Diego Comic-Con saw the emergence of branded installation areas, which featured numerous smaller activations inside. Think of them as the lands in Disneyland, if each land was appropriately devoted to a given network and each ride was an immersive experience. In this article, Haunting will […]

The Walking Dead’s Winter Escape is Anything but Dead – SDCC Video

I step out onto the frozen river; the ice creaks loudly below my feet. That’s a thin spot, move with care, my guide warns. I hold tighter onto the rope that binds our group. The wind roars between the snow-covered pines; it’s cold, but at least it masks the screams hear faintly in the distance. [...]
Immersive Theater Intensity Scale Haunting Glowing A - Immersive Theater - Extreme Haunts - Horror Experiences
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