What’s in a Name – How Immersive Theater & Horror Companies Were Named

Names are powerful.  They are our doorway to a company. They are a handshake, a first impression. They connect us to their brand, informing us of what we should expect. They have the power to build a long-lasting relationship or turn away a potential customer. But often times more important than the name itself is [...]

Hollywood Fringe: 2018 Creators Set Immersive Expectations for Each Show

For the second year in a row, the Hollywood Fringe has designated “immersive theatre” as one of the official categories of performance for their yearly festival. This year we’ll be treated to a deliciously broad range of experiences from both familiar voices and first time creators stretching the definition of immersive theatre in a dozen […]

The Hollywood Fringe Festival 2018 – Staff Picks and Recommendations

Hollywood Fringe Festival Every June, the Fringe Festival takes over Hollywood. No space is safe as theaters, clubs, bars, parks, parking lots and even street corners become the setting for hundreds of  stories. But what makes Fringe truly unique is that it's open to anyone who wants to develop a show as long as the [...]
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