As a Comic-Con attendee for more than fifteen years, I’ve been able to watch this moderate artist convention explode into the media and pop culture experience it is today. The boom has encouraged major industry players to bring their A-game and spend some serious coin when it comes to marketing and creating buzzworthy experiences. And […]
A makeshift shantytown of mismatched couches and chairs lines the side of the Hilton Bayfront. The hotel lights shine down like the blistering sun in a Western, preventing anyone from fully falling asleep. Surprisingly, this is not the line for San Diego Comic-Con’s infamous Hall H. This is a new line; one that is more […]
Immersive experiences flooded the streets of San Diego Comic Con this year. Major motion pictures, such as Blade Runner and Bright, as well as television series, such as Westworld and Mr. Robot, all promoted their brands through immersive “activations” or experiences. Often incorporating food, drink, and live actors, each experience excelled in recreating their given […]
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