Epic Immersive

Epic Immersive designs large-scale live immersive theatre and virtual/augmented reality experiences. They are the creators of worlds.

  • San Francisco Area
  • Solo and Group experiences
  • Design Summits; Education focused
  • Immersive; exploration and choice focused.
  • Non-horror

For information on any upcoming experiences, please scroll down or check our events page, map, or calendar!


More on Epic Immersive

Epic Immersive designs large-scale immersive theatrical and mixed reality experiences where story, spectacle, and interaction deliver transcendent, awe-inspiring journeys.

Epic’s live experiences have featured over a hundred actors across a fourteen-acre fictional city, journeys through secret underground wonderlands accessed via slide, quests across breathtaking vistas of the San Francisco Bay, a recreated internment camp swing dance event developed in collaboration with actual musicians from the Japanese-American internment camps, and commissions by Google and Apple. Epic’s current production, The Infernal Motel, sold out its entire summer and fall runs in a matter of hours.

Epic’s work is fueled by multidisciplinary and multicultural collaborations and has featured immersive theatre integrated with hip-hop artists, taiko drummers, circus performers, ballet folklorico dancers, Chinese fortune tellers, classical Indian musicians, room-scale virtual reality, and interactive 360 films.

The Infernal Motel (2017):

If you could see the afterlife, could you ever let it go? From Epic Immersive and The Rathskeller Club comes a new plunge into the Underworld. Behind a secret door in San Francisco is an entrance to an underground wonderland. Six guests at a time follow an invitation from a mysterious host into an adventure in the underworld where they both honored guests and explorers traversing a world of memory.

The Immersive Design Summit:

A movement is sweeping across the entertainment and advertising industries: a generational shift away from conventional media. One word is uttered by every creator and marketer looking to make a big impact: immersive. This is far more than the latest fad. Immersive is a discipline: an approach to creating work that connects with audiences at a visceral level. A transformative approach to storytelling and design that puts experience front and center.

January 2018, the most innovative creators and thinkers in the emerging experiential and immersive fields came together in San Francisco for the first Immersive Design Summit. Producers of both physical and digital immersive projects of every scale were be in attendance to talk about the state of the immersive art, and the future of this rapidly growing industry. From the vanguard of immersive theatre to the torchbearers of virtual reality: every aspect of immersive design was represented.

Wonderland (2018):

Alice had her turn. Now it’s yours.

Through Alice’s fireplace is the entrance to a secret world of magic, wonder, and danger — full of new friends and strange enemies. Three guests at a time plunge down the rabbit hole for the trip of a lifetime.



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Haunting Glowing A - Immersive Theater - Extreme Haunts - Horror Experiences
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