Delight in the delusion; indulge in the deception; Madame Tussauds Hollywood dares guests to die for the perfect selfie.
The “selfie museum” concept has been popularized in the last year with pop-ups like Candytopia, the Museum of Ice Cream, the Museum of Selfies, and, more recently, The Pizza Experience which offer guests the opportunity to take a selfie amongst a given theme. But Madame Tussauds was the original, a wax museum that gave guests the possibility to snap a photo with eerily realistic wax versions of their favorite movie characters and celebrities. Illusions of Horror is just that: a dedicated space within the museum that encourages guests to take pictures with some of the greatest icons of horror.
While this experience is not traditionally interactive, various sets do let guests put on Georgie’s raincoat from IT, be restrained in a straight-jacket from Silence of the Lambs, or stand in a doorway exclaiming “Here’s Johnny!” like Jack Nicholson in The Shining. There’s also some wonderfully creepy effects that are best experienced in person and evade the capture of a photograph: beetles scurrying from the casket of The Mummy, disembodied hands pressing against the inside of a static-filled television screen from Poltergeist, and a swirling vortex providing a one-way passage into a dimension of imagination–an area which we call The Twilight Zone. Combining these experiential aspects with the selfie stations is a nice touch; it immerses audiences in the world for a moment while they make their memory tangible.
The main downside to Illusions of Horror is the small footprint of the exhibit. I left wanting to step into more films and take photos with my favorite slashers of the ‘80s, cult classics of the ‘90s, and some of the gorier options of the 2000s. I would love to see this exhibit grow and expand each Halloween as more popularized (and cult) movies are immortalized by the famous wax museum.
Madame Tussauds provides the closest opportunity for guests to insert themselves into their favorite classic horror films. For those that want that perfect Halloween picture, this is a great experience to dress up in your Halloween best and add to your Instagram profile. And if you don’t like Instagram, it’s still worthwhile to walk through and admire the absolutely incredible (and creepy) life-like detail in these figures.
Haunting was invited to Madame Tussauds Hollywood’s Illusion of Horror, a fully immersive and selfie ready installation. Get ready for an underworld of picture-perfect paranormal settings.
Find out more information on this experience and purchase tickets by clicking here.
Filmed by Kevin Hsu
Edited by Jon Kobryn
Music by JM Scherf
Find out more about Illusions of Horror and purchase tickets here.