How Do Online Games Keep Players Engaged for Hours?
Online games need a large number of daily active players to generate profit and maximize their ROI. However, the latest report from Statista discovered around 97% of all players signing up to your game may leave your platform within 30 days.
Is that a disastrous figure? Of course it is!
However, you can reduce this churn rate and increase your online gaming app’s overall engagement rate.
How can you do that?
Well, let’s find out!
1. Host Competitions
How can you keep the players engaged in your game if they have already explored every part of the game, killed all the bosses, and the new update is still far away?
Simple.
Host different competitions with generous rewards and recognition.
You can invite players who have achieved a certain level of achievement in your games for these competitions. To get their attention, you can offer recognition like leaderboard rankings, in-game titles, monetary rewards, and much more.
For example, players who register on pakgamess or other world-class gaming platforms often participate in multiple in-game competitions to win exciting rewards.
As a result, the players will stay engaged with your platform, giving you more time to launch new game content.
2. Reward the Players for Engaging with Your Platform
If the players don’t come back to your platform for a long time, they probably won’t ever come back unless they have nothing interesting to do. To avoid such situations, you can use different rewarding strategies and keep the players engaged in your game.
For example, you can offer the players daily login rewards, game progress rewards, and small rewards for regular login streaks.
You can reward them with in-game currencies, badges, limited stat boosts, potions, lucky wheels, or loyalty points.
The value of the rewards should increase according to the player’s engagement level. Just make sure that the rewards don’t offer any unfair advantage to the players or discourage them from making in-app purchases.
This way, you can surely boost the engagement level of your online gaming app.
3. Use Time-limited Events
Time-limited events are yet another way to keep the players engaged in your gaming platform.
These events will not only give the players a new experience, but they will also give the players a sense of urgency to join the game, as not many would want to miss out on new challenges and exciting event rewards.
With time-limited events, you can:
- Stimulate the players
- Make the forums and player community active
- Create a new buzz (as long as the rewards are good enough and events are unique)
The lure of being part of something unique, time-limited, and rewarding isn’t something most players would want to miss out on, driving the engagement level to a new height.
4. Make the Players Feel a Sense of Progression
If the players can’t see or feel their progress, it can easily dampen their motivation to continue playing the games. The entire game might seem pointless to them, leading to a sharp decrease in the game’s overall engagement rate.
Don’t let this happen to your gaming app.
You can keep the players engaged and make them sense their progression by:
- Offering quests and setting goals that are challenging but not overwhelming
- Break down long-term goals into multiple short-term ones
- Recognize the players’ accomplishments by offering special badges or rewards for reaching specific milestones
This way, you can encourage players to explore more parts of your game, keeping them engaged in the game for hours.
Final Thoughts!
You can use two or more of the options mentioned above to increase the engagement rate of your online games. Apart from these four methods, you can also keep the players engaged by:
- Using personalized push notifications
- Updating new in-game content
- Using social media
- Making in-app ads non-disruptive
Do you have more ideas that can help online games keep players engaged for hours? Share your ideas in the comments!
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