What’s in a Name – How Immersive Theater & Horror Companies Were Named

Names are powerful.  They are our doorway to a company. They are a handshake, a first impression. They connect us to their brand, informing us of what we should expect. They have the power to build a long-lasting relationship or turn away a potential customer. But often times more important than the name itself is [...]

Midsummer Scream 2018: Stash House Sends Us Undercover to “Give Up the Ghost”

It’s a hot, sticky day down at Midsummer Scream 2018 in Long Beach, and Ray Jones needs our help. We’d met briefly before, when I helped him with some…well…contraband disposal over in Koreatown, but now he’s in a bind.  Through a mutual contact, he tells us he’s trying to make a deal with someone known […]

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