What’s in a Name – How Immersive Theater & Horror Companies Were Named

Names are powerful.  They are our doorway to a company. They are a handshake, a first impression. They connect us to their brand, informing us of what we should expect. They have the power to build a long-lasting relationship or turn away a potential customer. But often times more important than the name itself is [...]

The 49 Boxes Puts the Magic in Your Hands

“This is not something that happens for you. It’s something that happens because of you.” – Michael Borys, Co-creator of The 49 Boxes.   In a way, a magic trick is the quickest and purest expression of what live theatre can aspire to. Performer and audience standing eye-to-eye, nothing between them but a proscenium of […]

Michael Borys Shares His Love of Magic and Teases The 49 Boxes

A Turtle-Necked Sea-Turtle, a Sawfish, a Mulberry Street Unicorn, a Kangaroo Bird. These strange creatures stare down at me from their perfectly curated places on the living room wall. The Dr. Seuss Unorthodox Taxidermy collection fits in perfectly among eclectic smatterings of gorgeously framed pieces of Mark Ryden and large vintage posters from the Golden […]

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